20 0 obj ... athletic footwear and apparel and for fitness projects but Nike is having differentiation and ... Pricing strategy: Nike … To follow successfully the differentiation strategy Nike decided to focus on investing in their R&D department: they focus on individual benefits such as newest technology of producing clothes that let the skin breathe, footwear specific structure allowing to avoid or reduce injury and get the maximum comfort, new electronic devices helping people to stay healthy and active. stream Nike, with its differentiation strategy, the company is continuing to separate its self from the. They capitalize on the fact that many people like to look good while they are performing an activity, which enables them to be part of the mainstream consumer crowd. Many consumers have realized the uniqueness of their products and recognize them through the trade name ‘Just Do it’ and Swoosh Logo. Nike understands that the consumers are willing to pay more for products with Nike Logo. #contentmarketing. Nike emphasize on key elements such as design of products , High quality products, brand advertising and product development Nike … ���dR.0��|/��Epf��g>��xE��O����Q�e��Ub���F�R����t���.��9�HxT���*��4��6U����UTףzvqCY68�5AX��l���Rj3eN�SXd4.�����Cۀ;������&t�+7P� Y�$'��j4����/��4. @����h�hКJ�/"� � ����zU�:�0�y��Vڠ��ت�O«�V���m5���(�4�|���V�Da����P����vx�-��k>����+Q m�+�~���4�S���� Nike Success. <> Uploaded By ankitaghsh. endobj A differentiation strategy may mean differentiating along 2 or more of these dimensions. Their brand is the #1 brand in the sporting goods industry and is the 14th most valuable brand in the world. endobj endobj Advertisement : Corporations that depend on technology for their success are becoming increasingly concern with the development of R&D strategies that complement business-level strategies. In addition, the premium pricing strategy also caters for the company’s broad differentiation strategy. ��)}�u�_��^ Corporate Level We use strong diversification in what we sale to the differentiation of our consumers. II. In order for Nike to sustain its global competitive position as the world’s leading designer, marketer and distributor of athletic footwear, apparel and accessories, it adopted a differentiation competitive strategy (Ghauri and Cateora, 2014). <>/ExtGState<>/ProcSet[/PDF/Text/ImageB/ImageC/ImageI] >>/MediaBox[ 0 0 612 792] /Contents 23 0 R/Group<>/Tabs/S/StructParents 2>> .Xl������^vx�P&�o�شG�J&�Q��H&�)�����pF "�R�1R(�U��X�b�4�nN�ĥ�� �E���+��ɸ�\��M�#S�S24��Iw�� 9 gέG���S^>%��[!7[�*a-�jI�O���dW3���-�c���V*��7X�X��63 � z�X#Zp�p%�Y��0��Զ%�&ѭ�f� �Cz�^��A���C� NIKE COMPETITIVE STRATEGIES Nike has a combination of two strategies: • Best cost provider strategy. <> �̴��_zQ�"?�oc5*[����y�M\�!� �ju�*�����ܬ:M����5��1A�|�w A company's brand differentiation strategy tends to evolve from its strengths. Apple has been a market leader, initially in the PC market and now in the smartphone domain. Nike uses product differentiation, product design, marketing, production efficiency, high quality and supreme air sole technology as the main key competency. Nike, Inc. is a marketer of sports apparel and athletic shoes. By R. Buderi. By focusing on their product line, they are able to produce high quality products that meet customer expectations. stream Leadership Practices in The Post-Bureaucratic Era 1575 Words | 7 Pages. For example, the company integrates cutting-edge designs for its shoes. 4 0 obj Nike, with its differentiation strategy, the company is continuing to separate its self from the competitors by using its superior technology and innovation. 4.0 RISKS OF NIKE’S CORE MARKETING STRATEGY. %���� ----- To follow its mission, NIKE’s managers are concerned with elaborating on the strategies listed below: • Functional-level strategy: is directed at improving the effectiveness of operations within the company. Air Jordan Communication and Marketing Strategy Air Jordan is a shoe and apparel brand created by Basketball legend Michael Jordan in the year 1985. The history of Nike’s marketing strategy is interesting in itself. endobj Apple has been a market leader, initially in the PC market and now in the smartphone domain. The competitors were also engaged in aggressive differentiation strategies. <> Lecture Slides. • Differentiation: wtp , soc (Goldman) • Cost Leader: wtp , soc (Enterprise) • Dual Advantage: wtp , soc (McDonalds) Value wtp soc 15.834 Marketing Strategy. Stay true to your brand. <> Nike, strategy, product differentiation, innovative and outsourcing. Pages 32 This preview shows page 13 - 20 out of 32 pages. It insulates a firm from competitive rivalry by creating brand loyalty; it lowers the price elasticity of demand by making customers less sensitive to price changes in your products. <> HMZ�����A 'j���A. Strategy used. We realize that the team-mentality that captured the spirit of athletics in the late 1980's and early 1990's has been replaced by a sense of individualism. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… Nike’s Pricing and Business Strategy. Nike Uses A Leader R&D Strategy To Achieve Differentiation. endobj stream New Balance puts great effort in creating their own identity in the market as compared their competitors like Nike and Adidas. By focusing on their product line, they are able to produce high quality products that meet customer expectations. Go where your audience is.