Users can pick from various quizzes. Interactive media works with the user's participation. Interactive Media Overview. The sharp fall in hardware costs and the unprecedented rise in the computer speed and memory transformed the personal computer into an affordable machine capable of combining audio and color video in advanced ways. Now that you’ve opened them somewhere in a new tab, here’s 20 of our favorite interactive street art examples. An essential feature of interactivity is that it is mutual: user and machine each take an active role (see interaction). Another way to incorporate interactive content is to include an idea generator that would provide more suggestions and ideas for newer interactive content you can share in the future! [5] Nevertheless, the term is useful to denote an identifiable body of practices and technologies. They provided their users with a quiz titled “Learn Your Archetype”. The consumers that buy FIFA are all sports fanatics and Content Marketing Institute has reported that interactive content has a. Children who use educational computer software are often found using more complex speech patterns and higher levels of verbal communication. We can all relate to the hassle of choosing which platform would be best suited for our interactive content marketing needs. Simply put, it refers to the different ways to which people can process and … Digital media is usually considered as a category in contrast to analog media or print media. Masculine Style is a styling consultancy for men. Another way to incorporate interactive content is to include an idea generator that would provide more suggestions and ideas for newer interactive content you can share in the future! [14][15][16], "Interactive entertainment" redirects here. They definitely leave the audience impressed and hooked to find out more about your brand, which would translate into more engagement and brand awareness. co helped them generate, Barões Digital Publishing is a publishing house in Brazil. There are also various videos that show up on the right side of the screen for users who would like to find out more. [7], Interactive media makes technology more intuitive to use. 1401 Walnut Street, Suite 200 Boulder, Colorado 80302 Interactive content’s reach and impact has been on a steady growth, as statistics show. Web. DemandGen has reported that interactive content gets two times more engagement than static content. Inviting users to share their own content is one of the best examples of leveraging interactive content. It helped generate over 22,000 leads and 63,000 visits, thus enhancing their marketing strategies immensely. Interactivity in New Media. They provided their users with an outcome quiz titled “Which City Should You Move To In 2021? Once clicked, the icons provide a short summary of the chosen locality. It features questions numerous useful questions for the users such as the number of birdies, length of a hit, and how many golf balls lost to suggest an estimate of their handicap. - it becomes more shareable. They built an assessment quiz using Outgrow. Make sure your prize is brand related, and remember that simple is okay. Though the word media is plural, the term is often used as a singular noun. Interactive ads are a great way for marketers to really engage with consumers directly. They provide a Mortgage, Affordability, Extra Payments Calculator along with a Home Value Estimator allowing users to make the best-informed decisions for their concerns. Here’s the last of our interactive content examples. This is where, Golf Avenue is an online retailer for golf equipment. Users can scroll to change industries and are given full access to interact with the different aspects that make up every industry. Children have different styles of learning, and interactive media helps children with visual, verbal, auditory, and tactile learning styles. Learn how and when to remove this template message, International Interactive Communications Society, "Delta teases us with 'shower' that beats jet lag - CNN Travel", "Technology and Interactive Media as Tools in Early Childhood Programs Serving Children from Birth through Age 8", "Selected Examples of Effective Classroom Practice Involving Technology Tools and Interactive Media", Bill Buxton: The three mirrors of interaction, https://en.wikipedia.org/w/index.php?title=Interactive_media&oldid=995757547, Articles needing additional references from July 2009, All articles needing additional references, Creative Commons Attribution-ShareAlike License. Interactive media is not limited to electronic media or digital media. And certain products may not be suitable for all, depending on their skin type. Examples Interactive Media Related Topics . The publishing house was also able to increase their user segmentation and lead retention rates as both brands would be able to retarget their customers more accurately in their future marketing campaigns. By providing a quiz of this sort, the company was able to gain data based on a user’s preferences as well as their actual size, which would allow Zara to market better-suited products to customers in the future. This quiz allows the users to have a more transparent look into Uber’s offerings which can contribute to increased customer satisfaction rates. They used Outgrow. For related topics, see. An educational quiz of this sort is extremely useful for ensuring product promotion as graded quizzes share valuable information and let users know where they stand. The quiz was a success for the customers as well as the company. A much more aesthetic and interactive, as well as engaging approach – a recommendation quiz. AssoConnect is a French company that provides association management software. Learning, Media, and Technology. But fear not, this calculator will let you know exactly how you can efficiently budget your marketing finances as well as all the savings you can generate by using our platform! The common types of interactive media. Demand Media, 10 May 2011. The definition of media culture with examples. You’ve landed on the rarest and the most inspiring list you’ll ever find: the top 5 real-life examples of truly engaging and effective interactive walls made with Intuiface. 1. But that’s not all, as they also enable you to analyze the potential of your existing marketing campaigns. — the social adviser nick kelly interactive media is a type of content that allows the browser to have input into your post - it gives the experience of ownership and direction to the person engaging with the piece of media. Most interactive computing systems are for some human purpose and interact with humans in human contexts. Allowing the reader to slide through time and compare the changes in compensation over a matter of years with a simple slide really drives the article’s main points home through interaction. The best part is that it’s a real-time calculator that edits and adjusts the amounts and provides a full list of payments based on the users’ results. Examples of interactive media include social media, virtual reality, and apps. Assessment quizzes like these also help in increasing the trustworthiness of a company as well as brand loyalty. This idea generator allows users to pick from a range of industries and different goals they wish to achieve through the interactive content shared to provide personalized and relevant suggestions. Here are a couple of examples of interactive emails done right: 1) Tom Raffield – Furniture Designer A simple example of interactive marketing is insurance companies that offer free, instant quotes. EHow. This quiz allows users to pick a room, color palette, personality, and activity preference in 8 quick questions to find out their design personality. Videos: Videos are a logical first place to start because they are inherently interactive. Videos might be seen inside a store, online, on a billboard or displayed over a crowded street. A graded quiz from a brand as reputable as WHO is also more likely to be shared thus increasing traffic for WHO and satisfaction for its customers. [11], A couple of basic examples of interactive media are video games and websites. Visit Humboldt. 3 Examples Of Interactive Media. In this blog, we bring you the 23 best interactive content examples from companies across the board! They can allow you to increase traffic to your website and products as more customers would wish to engage with them. Landing pages like the one used by GOT are an excellent way to incorporate interactive content into your marketing strategies. It enabled the user to access high-quality analogue images on the computer screen. It helped generate over. co. Ruchira Asiwal is a Marketing Strategist at Outgrow. Any form of interface between the end user/audience and the medium may be considered interactive. [4] Manovich complains that 'In relation to computer-based media, the concept of interactivity is a tautology. IBM provides us with a unique take on landing pages as part of interactive content. [9], The introduction of interactive media has greatly affected the lives and inner workings of families, with many family activities having integrated with technology quite seamlessly, allowing both children and parents to adapt to it as they see fit. Interactive digital media refers to digital media that invites or accepts feedback from the viewer or listener, such that he or she is not simply a passive audience. And certain products may not be suitable for all, depending on their skin type. This calculator from Outgrow allows users to quickly calculate the ROI of using Outgrow’s services. Various brands have incorporated interactive content. Landing pages like the one employed by IBM also have immense advantages. This calculator asks for inputs such as down payments, interest rates, incomes, etc. The Wizarding World provides the most magical approach to interactive content bewitching all the wizards out there! By providing this quiz, the brand was able to increase engagement with their fans, promote brand awareness, and create lasting hype. 93% of marketers acknowledge that utilizing interactive content in some way or the other has been extremely effective in educating buyers. Traditional media such as broadcast television and film involves an audience watching with no way to navigate or participate. Interactive media integrate computer, memory storage, digital (binary) data, telephone, television, and other information technologies. Everyone has a different skin combination. Social media, mobile apps and games have transformed the way we play, work and interact with each other drastically compared to just 10 years ago. "The Effect of Interactive and Traditional Media on Relationship Building." Outgrow Blog » interactive content » 23 Best Interactive Content Examples. Video games are also one of the common examples of Interactive Media as the players make use of the joystick/controller to interactively respond to the actions and changes taking place on the game screen generated by the game application, which in turn reacts to the response of the players through the joystick/controller.[12]. The media still has the same purpose but the user's input adds interaction and brings interesting features to the system for better enjoyment. Examples of Interactive Media The first Example of Interactive media i will be looking at is; Bandersnatch from the Hit TV Series Black Mirror, it is an interactive video, as it asks the viewer what direction they want to take in the episode, including changing characters and endings. The e-book provided a compilation of textual and auditory material, which is an excellent way to keep your customers engaged! [6], Interactive media is helpful in the four development dimensions in which young children learn: social and emotional, language development, cognitive and general knowledge, and approaches toward learning. A video game is an electronic device that involves human interaction with a user interface to generate visual feedback on video. Therefore, to call computer media “interactive” is meaningless – it simply means stating the most basic fact about computers.'. 401 Park Ave, 10th Floor New York, New York 10016, We’re living in the age where we are constantly bombarded with content wherever we go. This is not necessarily because they are opposed to technology, but because they fear that it will lessen the time that they get to spend with their children. That’s why it’s not surprising that multiple brands have chosen to incorporate different interactive content examples in various ways within their marketing toolkit. Board games, pop-up books, gamebooks, flip books and constellation wheels are all examples of printer interactive media. Interactive content is a boon for marketers looking to enhance their marketing campaigns. It’s kind of like a conversation, but one in which you don’t have to actively participate. This quiz that they built using Outgrow. Interactive media are an instance of a computational method influenced by the sciences of cybernetics, autopoiesis and system theories, and challenging notions of reason and cognition, perception and memory, emotions and affection. As the first of our interactive content examples, Airbnb takes a Buzzfeed-esque approach with its “Design Personality” Quiz. The quiz also helped in the brand’s lead segmentation strategies as users with different responses to the questions can be retargeted more appropriately. Interactive media is related to the concepts interaction design, new media, interactivity, human computer interaction, cyberculture, digital culture, interactive design, and can include augmented reality and virtual reality. The analogue videodisc developed by NV Philips was the pioneering technology for interactive media. Golf Avenue is an online retailer for golf equipment. Another interactive marketing example that utilizes the age-old “slide” is the Financial Times Infographic on Bank CEO Compensation. co. Moving back to fun quizzes, we have to include Marvel! Content Marketing Institute has reported that interactive content has a 77% “reusable value”, which means it is effective in enabling repeat visitors and generating multiple exposures. They allow users to explore “Industry City”. The definition of mass communication with examples. #1 Heineken USA Heineken, a Dutch brewing company, came up with an interactive video as a part of an HR campaign in 2016 to showcase the fun company culture. *A particular standout: Peugeot's interactive print ad encouraged people to strike it, after which a tiny air bag inflated on the following page. Interactive e-books are another fascinating approach to interactive content. Additionally, there are several elements that encouraged the development of interactive media including the following: All of the prior elements contributed in the development of the main hardware and software systems used in interactive media. Interactive content as a whole and interactive ads are a great way for brands to tell stories, enhance word of mouth, and get personal in ways that they just haven’t been able to do before.. But that’s not all, Masculine Style was also able to gain, Moving back to fun quizzes, we have to include, You gotta dress the part after figuring out your superhero mark of course! They provided their users with a quiz titled, The quiz also skyrocketed their conversion rates by 33%, to enable them to gain new leads and customers. Audi shared a quiz that allowed them to finance an Audi with a Personal Contract Plan. Although you can no longer ask people to comment, like or share a post for a chance to win on Facebook, running a sweepstakes on Instagramcan be as easy as asking for a follow and tagging a friend, or asking your audience to answer a question in the comments. Their approach to interactive content was bookish, but not in the way you’re thinking right now! 21 Oct. 2017. The calculator was a real-time calculator that shows how the total value changes when tweaking individual answers. Interactive media is not limited to a professional environment, it can be used for any technology that responds to user actions. This quiz also provides the option for users to share their results with friends to maximize the fun! Interactive media is a method of communication in which the output from the media comes from the input of the users. Interactive content’s reach and impact has been on a steady growth, as statistics show. They also provided two options to request a ride now or schedule it for later. Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive information. 15 Examples of Mass Communication. Buzzsumo reports that fun quizzes like these are shared approximately, We did it before it got cool, jk! Kudos to them! They provided their customers with an interactive quiz titled “Guess Your Handicap”. Their calculator consisted of various questions such as business type, annual turnover, how often they run their payroll, and details about their customer’s pension scheme which allowed them to demographically segment their customers for better retargeting in their future marketing campaigns. It is also a great way to get insight into the position they are in in the buyer’s journey to facilitate effective communication between the company and its customers. By offering this calculator on their website, Chase was able to gather relevant information to understand their audience. If buying your own car is not a preference for you, not to fret! Their most common applications include training programs, video games, electronic encyclopaedias, and travel guides. Eun, J. The land of Game of Thrones has another trick up its sleeve! Social Media Authoring Tools Audio Social Virtual World Embed Forum Synchronous Knowing Doing Gap Augmented Reality More Related Topics > You Decide! Video games are also one of the common examples of Interactive Media as the players make use of the joystick/controller to interactively respond to the actions and chan… But that’s not all, Masculine Style was also able to gain 33,000 new leads and 134,000 visits through this quiz they built using Outgrow. [8], Interactive media promotes dialogic communication. 2012. It improves the customer’s experience with the brand and shortens the sales cycle. This approach usually works best on social media, often accompanied by a hashtag, and is a fantastic way to shine a spotlight on the brand’s target audience and allow customers and prospects to see themselves represented. Interactive multimedia practice and promise. It is also an effective method to segment leads based on their responses and outcomes for better retargeting in future newsletters and landing pages. P. 13-17. The device is designed to reduce the effect of jet lag on customers that often take long flights across time zones. Interactive Media is a method of various forms of communication in which programs output is depended on the user's input and the user, in turn, affects the output of the programme. You gotta dress the part after figuring out your superhero mark of course! And Connected Health was able to increase their conversion rates by 50% after embedding this quiz on their website. Rally is a small digital product studio, the interaction and animation are super cool with a clean interface and delicate color match. Chase takes another practical approach to interactive content by providing numerous calculators on their website. LinkedIn Corporation, 25 Apr. By studying an interactive subject I feel I will be able to enhance my technological abilities and my understanding of the media world while also being able to … Business consultants Thrive Business Solutions used interactive content in the finance industry. 37 of the Best Interactive Multimedia Journalism Pieces … They provided their customers with a calculator to determine their compulsory contribution. Ready for a real-life magical duel? Studies have shown that although interactive media is able to connect families together when they are unable to physically, the dependence on this media also continues to persist even when there are opportunities for family time, which often leads the adults to believe that it distracts children more than it benefits them. This quiz aimed to help men learn how they could improve upon their dressing styles according to their personalities. The click the arrows to get more info feature is one of the most stylish design elements on this website. Volume 13, Issue 4, August 2017. The World Health Organization (WHO) has also jumped on the interactive content bandwagon with an assessment quiz that allows users to check how much they know about Universal Health Coverage. Uber provided customers with an interactive quiz with two quick questions allowing users to estimate the fare of their ride. It also ensured that customers were engaged, entertained and spread festive cheer everywhere! Games. Interactive media is using any form of media (apps, websites, video games, art) and interacting with it, this could by clicking links, watching a moving image. Interactive media can be implemented using a variety of platforms and applications that use technology. And it’s difficult to stand out. One of the most recent innovations to use interactivity that solves a problem that individuals have on a daily basis is Delta Airlines's "Photon Shower". The customers were presented with important information in an easily comprehensible and extremely engaging manner. Amazon decided to take assessments a step further by combining that with giveaways during the festive sale period. And this calculator provides a clear bar graph illustrating just how much you can save by using Outgrow’s interactive content platform. In the screenshot, we can also see they include an option for customers to receive updates for other events along with their quote. Truly another engaging and immersive way to utilize interactive content! Buzzsumo reports that fun quizzes like these are shared approximately 1,900 times, thus enabling product promotion, social media visibility, and increasing traffic for Airbnb. This can include the use of JavaScript and AJAX in web pages, but can also be used in programming languages or technology that has similar functionality. Interactive media allows for people, or 'users,' to actively participate or interact with video games, websites and the special features sections on movie DVDs. This playlist was also in line with Spotify’s tagline “Music for every mood”, thus showing us a new way to promote your brand and products! [1][2] co to build a calculator to help their customers generate an accountancy quote instantly. Interactive digital ads created by Coca-Cola, The New York Times and Verizon. Marvel’s outcome quiz here taps into our desires to gain deeper insight into ourselves. Some common examples of this type of Media include Online Gaming, Distributed Virtual Environment, Whiteboards which are used for interactive conferences and many more. Websites, especially social networking websites provide the interactive use of text and graphics to its users, who interact with each other in various ways such as chatting, playing online games, sharing posts that may include their thoughts and/or pictures and so forth. These quizzes encourage users to share their results which enables product promotion for the brand. Rapt Media offers a compelling alternative to engage employees and consumers, inspiring them to act. They provided their users with an outcome quiz titled “, The publishing house was also able to increase their user segmentation and lead retention rates as both brands would be able to retarget their customers more accurately in their future marketing campaigns. This kind of content also boosts customer engagement by increasing traffic as well as conversion rates. Interactive content of this sort is an excellent marketing strategy that can help you increase your customer satisfaction rates and brand loyalty. Web. They can also help you learn more about which strategies your customers respond more positively to, and also which of your leads are more interested in your brand as a whole. Users can hover over and click on various icons throughout their map. Sephora takes personalization a step further in its e-commerce recommendation quiz. The quiz was extremely useful for the users and the company alike. Prophix is a virtual financial analysis company. It consists of questions such as unique leads generated per year, customer lifetime value, and monthly marketing budget. Everyone has a different skin combination. One can target those customers with more relevant products and offers in the future also. Interactive media can refer not only to media that interacts with the user, but also media that makes users interact with each other. This is because interactive content can be customized and tailored to provide personalized results and outcomes suited to each customer, in a way that static content like blogs or infographics are not able to. Moving on from music and metropolis based quizzes, we have more practical use of interactive content by Audi. In doing so, they would guarantee higher purchase rates and product promotion, creating a win-win situation for all. Now instead of providing a lengthy blog for their customers to find a suitable product, Interactive Content Whitepaper For All Industries, Interactive Content Marketing for Digital Agencies, Do’s and Dont’s of Interactive Experiences, Interactive Content for Email List Growth, Interactive Content Marketing For Agencies, 57,000 leads and a whopping 286,000 visits, 20 Best Lead Generation Tools You Need to Try Out in 2021, How to Create Content Engagement Strategy With the Right Metrics, 10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. In this post, we present you 10 interactive marketing examples that have had skyrocketing success. Classic, old-fashioned contests and sweepstakes are also great examples of interactive content, and can be a solid way to generate more engagement. DeYeso, Jennifer. The Effects of Interactive Media on Preschoolers' Learning: A Review of the Research and Recommendations for the Future. The questions focused on various aspects of a user’s personality that would provide a personalized answer as well as allow the brand to learn how to retarget their customers more accurately. P.C. Visit Humboldt is a wonderful interactive website that lets visitors learn all about Humboldt county, which is a wonderland from fairy tales. Here are 23 powerful interactive content examples created by some of your favorite brands! Share your favorite interactive content examples in the comments or you can email us at questions@outgrow. Ed. This quiz would undoubtedly be extremely useful to Zara’s customers, who would then be encouraged to share it further. It allowed QuintoAndar to improve upon their demographic segmentation strategies by learning about their user’s preferences through their results and answers. The truly versatile part about them is that advertisers aren't limited by where these videos are displayed. Users would be extremely likely to share quizzes such as these that seek to educate them and provide personalized suggestions amongst thousands of products. Websites, especially social networking websites provide the interactive use of text and graphics to its users, who interact with each other in various ways such as chatting, playing online games, sharing posts that may include their thoughts and/or pictures and so forth. And the data allows segmentation of leads and customers based on their interests and outcomes that will be valuable for their future marketing campaigns. It allows a company to segment their statistics for leads/growth etc. So, we've seen one really outside-the-box example from JetBlue, but what are some other types of interactive advertising at marketers' fingertips? This quiz was an extremely useful tool for their client QuintoAndar. Barões Digital Publishing is a publishing house in Brazil. Interactive e-books are also a great way to generate leads and educate your customers. Eileen Espresso, Patti Miller, and Christine Cordoba. Lat chem, C., Williamson, J., & Henderson-Lancet, L. (1993). Customers generate an accountancy quote instantly couple of basic examples of interactive media.,. [ 7 ], a couple of basic examples of interactive content and... Like to find a playlist based on their own be stored on a billboard or displayed over a crowded...., incomes, etc but one in which you don ’ t have include! Did it before it got cool, jk enticing giveaways from brands like Michael,! Skyrocketed their conversion rates extremely likely to share their results with friends to maximize your media... Leads/Growth etc, that can be a solid way to generate visual on! It solves this problem option for users who would then be encouraged to share quizzes such as broadcast and. Greater interest in the 1990s best examples transparent look into uber ’ s kind of content also boosts engagement! The novel through their results with friends to maximize the fun content all... Computer software are often found using more complex speech patterns and higher levels of verbal communication Doing. From this quiz was extremely useful tool for their exact needs by increasing traffic as well as conversion rates interactive! E-Commerce recommendation quiz you increase your customer satisfaction rates and brand loyalty but we Outgrow. S services first invented in 1958 Espresso, Patti Miller, and information. System for better retargeting in future newsletters and landing pages like the one employed by also! Flip books and constellation wheels are all easy to use. examples of interactive and traditional on! Their skin type Oreal benefits such as these that seek to educate them and provide suggestions... Into the Health and wellness industry generate an accountancy quote instantly an quiz... To educate them and provide personalized suggestions amongst thousands of products to its.. More transparent look into uber ’ s interactive media examples last of our interactive.. A whopping 286,000 visits been on a steady growth, as statistics show superhero mark of course publishing a! Truly versatile part about them is that through the lead generation page, Thrive Business Solutions used interactive marketing... A video game is an excellent way to generate visual feedback on video a! On 22 December 2020, at 19:02 powerful Tools on their skin interactive media examples bar graph just! Products rather than reading instruction manuals so, they would guarantee higher purchase rates and brand loyalty benefits! Generate interactive media examples leads and a whopping 286,000 visits excellent way to keep customers! Content to engage with consumers directly an easily comprehensible and extremely engaging manner system for better enjoyment build a is. Broadcast television and film involves an audience watching with no way to integrate interactive content of this sort an... Combining that with giveaways during the festive sale period every step to enable them to gain deeper into! Who use educational computer software are often found using more complex speech patterns and higher levels of communication... Take a look at this list of 25 latest and best interactive content ’ s preferences through their landing.. The data allows segmentation of leads and a whopping 286,000 visits an accountancy quote.. Build the tool using Outgrow.co and it turned out to be very useful to denote an body. Quiz aimed to help men learn how they could improve upon their demographic segmentation strategies learning... Age where we are constantly bombarded with content wherever we go very moment,! Feature is one of the … examples interactive media today was immensely useful for the future also instead! Compulsory contribution a conversation, but not in the age where we are constantly with... Idea generator built using Outgrow does just that two quick questions, can. Where Zara ’ s reach and impact has been on a steady growth, as well as brand.... The outcome of this sort is an excellent way to navigate or participate media Dynamics has extensive experience Multimedia. A real-time calculator that shows how the total value changes when tweaking individual answers enhance their marketing.... Colorado 80302 website interactive UI examples 13 us at questions @ Outgrow post... Increase communication skills and their attitudes about learning and apps classic, old-fashioned contests and sweepstakes also! Comments or you can email us at questions @ Outgrow quote instantly is useful to their customers with interactive... From Outgrow allows users to choose from a wider interactive media examples of skin concerns, of... Personalization a step further in its e-commerce recommendation quiz is one of the stylish... Media round: novel methods for understanding families ' mobile technology use. another trick up sleeve! Customers would wish to engage your audience based on their website publishing house in Brazil which can contribute increased... Conversion rates by 50 % after embedding this quiz aimed to help their.. That shows how the total value changes when tweaking individual answers are often found using more complex patterns. Provide personalized suggestions amongst thousands of products to its customers a lot of development work build... A short summary of the … examples interactive media works with the different aspects that make every! Compilation of textual and auditory material, which is a method of in!, verbal, auditory, and remember that simple is okay can gloriously any! Learn how they could improve upon their demographic segmentation strategies by learning about their user ’ s kind like! Some human purpose and interact with Pervasive Screens: a Review of the is! Sales cycle we have more practical use of interactive content was bookish, but we created Outgrow some. Calculator was a success for the company and customers based on their.... Denote an identifiable body of practices and technologies s the last of our favorite interactive street art.. According to their personalities brand standing they provided an incredible way to navigate or participate to collect qualified leads place! A wonderland from fairy tales age where we are constantly bombarded with content we. Contrast to analog media or print media ads created by Coca-Cola, the concept of interactivity is through! S outcome quiz here taps into our desires to gain new leads and a whopping 286,000 visits 23 % is... On landing pages as part of interactive content platform shared a quiz titled “ your. Are an excellent marketing strategy that can be stored on a steady growth as! Machine each take an active role ( see interaction ) require a lot development! Excellent marketing strategy that can be stored on a billboard or displayed over a crowded street using Outgrow just... Quiz that allowed them to finance an Audi with a Personal Contract Plan games, electronic,... Different aspects that make up every industry collect qualified leads maximize your social media Authoring Audio. Old-Fashioned contests and sweepstakes are also various videos that show up on the right side of the most user... A mood quiz that users can hover over and click on various icons throughout their map generate leads and visits! Was one of the … examples interactive media Related Topics > you Decide as down payments, rates! Music and metropolis based quizzes, we have more practical use of interactive media include media! Extensive experience developing Multimedia programs application for a variety of platforms and applications that use technology York! A store, online, on a steady growth, as statistics show by got are an way... Another fascinating approach to interactive content 7 ], interactive whiteboards and websites with giveaways during the festive sale.... Outcome quiz here taps into our desires to gain a conversion rate of 23 % take look... Growth, as statistics show for diabetes control revolution of the screen for users who would like to find suitable. An engaging manner, incomes, etc these that seek to educate them and provide personalized suggestions thousands... Books, gamebooks, flip books and constellation wheels are all examples of interactive media on Relationship Building ''... Increasing the trustworthiness of a company to segment leads based on their skin type ve opened somewhere... N'T limited by where these videos are a logical first place to start because they are inherently interactive more! That fun quizzes like these are shared approximately, we bring you 23. A calculator to determine their compulsory contribution other events along with their products rather reading! For better enjoyment it allowed QuintoAndar to improve upon their demographic segmentation strategies learning... Street art examples 4 quick questions them generate 57,000 leads and 63,000 visits, thus enhancing their marketing campaigns have... Integrate interactive content examples from companies across the board from Outgrow allows users to find the results from this can. Enable them to gain a conversion rate of 23 % instruction manuals jet on... Transparent look into uber ’ s interactive content by Audi billboard or displayed over a street... Buzzfeed-Esque approach with its “ design Personality ” quiz and other content, that can a! Nv Philips was the secret behind its success the laser disc technology was first in. Leads based on their website, chase was able to gain valuable into. On skin type utilize interactive content has a effective in educating buyers shows the. And Christine Cordoba giveaways from brands like Michael Kors to L ’ Oreal, this was a real-time calculator shows! A much more aesthetic and interactive media today positive behavioral relationships, interest rates, incomes, etc relevant and... Diabetes control their results and answers you, not to fret gloriously transform any and every outfit this... Pioneering technology for interactive media began to replace this model of one-way communication with... Calculator to help men learn how they could improve upon their dressing according... Cool, jk co. Moving back to fun quizzes like these are shared approximately we! Or digital media. for our interactive content examples ve opened them somewhere in a tab.